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Berrins Blog

Automating Your Business Social Media Communication Channels

The way we connect and interact with our customers and clients, both potential and existing, continues to undergo radical changes as social media platforms shape consumer habits on many levels. Brand trust and integrity has extended beyond the ‘four wall’ experience, and now our ability to build ongoing relationships with our customers requires a deeper...
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Carrying Out An Automations Audit

Sometimes, automation gets the short end of the stick. When misinterpreted, people speak of automation with fear – as something negative that will play a part in disrupting economies through the reduction of jobs available for a human workforce. However, this is a short-sighted approach to automation. In fact, when automation is used well, it’s...
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Marketing Automation for Small Business

Owning and maintaining an effective small business comes with many challenges. Small business owners are faced with the non-stop juggle of workload, staffing, cashflow, market conditions and competitor pressures. Although being a small business owner can be highly rewarding, finding creative solutions to the balancing act of these areas, and more, is paramount to success....
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Justifying the Cost of Automation

Running a business is expensive. Rent, equipment, monthly overheads, marketing, retirement plans, even staff birthdays… the costs truly do add up. In a world where many are walking fine lines between profit and cost bases on a monthly base, it can be difficult to say yes to new costs, even those that stand to add...
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Australians will no longer be able to order from Amazon’s American site

Starting in July, Australians will be blocked from ordering items on Amazon’s United States site. The company said today that shoppers in Australia will be redirected to its local site, Amazon.com.au, and that its international sites, including Amazon.com, will no longer ship to Australian addresses. The change is in response to a new tax regulation...
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The Benefits And Pitfalls Of Email Parsers

Imagine if a technology existed that could read your email for you, and use that data to trigger a workflow, or automate something. The good news is that it already exists, and has for some time. It’s called an email parser. The bad news is that it is at best kind-of helpful, and at worst, wildly...
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Tech – Future of Food

From a first-principles perspective, the task of feeding 8 billion people boils down to converting energy from the sun into chemical energy in our bodies. Traditionally, solar energy is converted by photosynthesis into carbohydrates in plants (i.e. biomass), which is either eaten by the vegans amongst us, or fed to animals, for those who with...
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Michael Pollan — Exploring The New Science of Psychedelics

  “Psychedelics, used responsibly and with proper caution, would be for psychiatry what the microscope is for biology and medicine or the telescope is for astronomy.” – Stanislav Grof This might be the most important podcast episode I’ve put out in the last two years. Please trust me and give it a full listen. It will...
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Structuring Product Page Descriptions by ‘Highlights’ Increases User Engagement (Yet 22% of Sites Don’t)

(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.) While product descriptions may not often get as much attention or resources as product images, videos, “360-View” features, or user reviews, they are a crucial...
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